MDS

Referral Sources

Referral Sources - How do you identify good sources of referrals for your ongoing outbound marketing efforts? There are many categories of valid referral sources. Some very valuable ones are frequently overlooked.

Lost Prospect Exit Surveys

Lost Prospect Exit Surveys - Consider creating an exit survey for the “ones that got away”. Most communities capture no more than 3 to 4 percent of the available age- and income-qualified senior households in their primary market areas. The other 96 to 97 percent are lost prospects – the ones that got away. To market effectively to lost prospects, you need to know why they said no.

Creating a Community of Choice

Creating a Community of Choice - What can you do to help create a “community of choice” for your project? Your competitive market positioning should clearly convey a unique “community of choice” rather than just another “price-sensitive commodity.”

Operations Update - Controlling Costs & Creating New Revenue Streams

Operations Update - Controlling Costs & Creating New Revenue Streams – You frequently can’t control the external market . . . but you can control and enhance your existing internal operations.

Avoid the "10 Deadly Sins" of Senior Care Management and Increase Your Profits

In a new senior-housing expert Jim Moore warns about the ten deadly sins that threaten the success and livelihood of senior living communities and also identifies his five remedies for them.

Every senior living executive can learn from Moore's wisdom and insights, which he offered in abundance as keynoter at the recent 2010 Senior Living Conference sponsored by Horst Construction. This podcast, one of a six-part series, is part of Horst's "Best Practices in Senior Care Management" online curriculum designed expressly for senior living leaders searching for smarter ways to meet the challenges of today's senior market.

Deadly sin #1 according to Moore: Laissez-faire marketing that results in sagging occupancy. His remedy? Transitioning from an "order taking" mentality to truly proactive sales and marketing strategies. The end goal, Moore says, is to "become a community of choice."

Moore's complete "deadly top 10" — which includes timely warnings about phantom entry-fee income, cost creep and aging physical plants — and can be listened to here. Download the entire series and share with your leadership team!